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IKEA Motivational Mirror compliments shoppers

Monday October 6, 2014 at 4:56pm
IKEA launched a ‘Motivational Mirror’ which complimented shoppers on how they look as a marketing stunt at the end of September. Using next generation Kinect motion sensor technology combined with complex coding, personalised messages were automatically triggered and delivered by a voice recording and text appearing on the mirror. The Swedish flat-pack furniture giant trialled the mirror in its Wembley store on September 30 2014, although a spokesman said that are no current plans to launch the product for consumer purchase. The Motivational Mirror was created to launch IKEA research which shows that well over two-thirds of Britons claim image insecurity and self-doub. Just under half (49%) of Brits receive no compliments in an average week, 43.6 million people in the UK are self-critical about their appearance and 33% of the nation feel they look their worst before 9.00am on a Monday morning. Over a quarter (26%) said they feel insecure when they look in the mirror. The integrated tech allowed the mirror to give people the compliments the research suggested they most wanted to hear, including: “Have you been working out?” (18%), “Your eyes are mesmerising” (8%) and “Your skin is glowing” (7%). Myriam Ruffo, Head of Bedrooms and Bathrooms, IKEA UK & Ireland, says: “We all know how that first look in the bathroom or bedroom mirror can determine whether we have a good or bad day. That’s why we thought – wouldn’t it be great if the mirror actually told you something positive for a change!”
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