Jägermeister equips UK pubs and venues for Zombie Halloween fest
Friday October 31, 2014 at 1:18pm
Specialty spirit Jägermeister has been helping bars and venues across the country get into the fright-night spirit this Halloween with special Zombie Halloween packs free with wholesale cases of Jägermeister, providing the tools and collateral required to throw an epic Halloween party. The packs include zombie makeup, blood and fake scars, cobwebs and bar runners, branded zombie t-shirts, special Halloween Jägermeister cocktail menus and promotional posters and collateral. The campaign was put together and delivered for Jägermeister by creative communications agency Bray Leino. It also includes consumer competitions to encourage the public to get involved in the zombie action and drive social media mentions. Consumers can win a selection of glow sticks, glow bracelets and branded Jägermeister goods and also a live Zombie battle experience for themselves and friends. They enter by Instagramming an image of themselves and friends dressed up in zombie getup, using the campaign hashtag #jagerzombie. Participating venues can also win prizes for decorating their staff and premises using the tools provided, including a case of Jägermeister plus £500 towards a staff party. Jägermeister has especially created two new Halloween cocktails, the Zombie Stopper and the Brain Drain, to support the promotion. Mast-Jaegermeister UK marketing director Nicole Goodwin says: “As the first phase of increasing our association with Halloween, Bray Leino have come up with an engaging, fun and rewarding promotion for the on-trade and consumers to enjoy.” Jägermeister is made by Mast-Jägermeister SE, in Wolfenbüttel Germany and distributed in the UK by Mast-Jaegermeister UK. It is made from 56 different herbs, blossoms, roots and fruits from across the world, and the company advisees that it is best served as an ice-cold shot. The shots category now accounts for 15.2% of total spirits value in the UK on-trade, worth £819m. Jägermeister is now in seventh place in Impact’s Top 100 list of global brands.