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Kinetic adds force to City of London Police campaign

Monday October 20, 2014 at 4:28pm
The City of London Police today launched a high impact city-wide poster and print campaign aimed at getting the general public to report suspicious activity in a bid to deter crime in the Square Mile. Under the banner of ‘Project Servator’, City of London dwellers, workers and visitors will notice a highly visible police presence across the area over a four week period, and the poster and print campaign backs up the deployment. The campaign is expected to reach around 60% of the people living in and commuting into the city across the period, with posters running across rail, tube, roadside and phone kiosks. The Police will be supported by hundreds of big City-based businesses, as well as shops, cafes and news agents around the Square Mile where staff are vigilant and encouraged to report suspicious activities. Campaign materials will be displayed in staff areas and customer-facing areas within these premises. Wayne Chance, Commander, Operations for the City of London, says: “Our new Project Servator poster campaign alerts our 300,000-strong City of London community to be vigilant and to be the extra eyes and ears for our police deployments on the ground. They are part of our wider effort to deter terrorism and to detect crime.” The activity was put together by creative agency AML, media agency TTMV and out-of-home media specialists Kinetic. City agency AML, which developed the creative work, says the campaign “employs public information and deterrence communications techniques. The core emotive colours of red, white and black provoke an emotional response and distinguish the posters – even in busy environments. And the strapline 'Together, we've got it covered' makes the overall message inclusive while also sending a warning to criminals or malicious individuals.”
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