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Philips launches Videojug juicing campaign featuring gymnast Louis Smith

Monday October 20, 2014 at 4:54pm
Philips has launched the #RealJuice campaign to encourage UK consumers to ditch bottled juice in favour of freshly made and has teamed up with online publisher and commercial production house Videojug to launch a major video content campaign designed to raise awareness of the brand’s range of juicers. Presented by celebrity nutritional health coach Madeleine Shaw with contributions from Olympic gymnast Louis Smith, the ad-funded series of videos has been conceived as the ultimate juicing guide, providing exclusive and exciting recipes while highlighting the wide-ranging health benefits of freshly made juices. A weekly competition hosted by Madeleine Shaw on Instagram will offer the chance to win one juicer a week over the course of the partnership. Philips wants juice lovers to enjoy making their own at home and start including one freshly made fruit and vegetable juice a day within their diet to help contribute towards their five-a-day. Madeleine Shaw has fronted the whole campaign in the aim to inspire people across the UK to join the Campaign #RealJuice. As part of Philips’ partnership with Videojug, which was managed by global media agency Carat, the series of six videos will be placed on more than 80% of ComScore Top 100 sites including Mail Online, Daily Express, C
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