Together Agency launches mug cosy on-pack promotion for Tetley
Friday October 3, 2014 at 1:18pm
Tetley is running its first gift-with-purchase promotion for four years, giving away free knitted mug cosies with every 160-pack of Tetley tea. The mug cosies feature the popular Tea Folk characters. There are three designs of mug cosy to collect, featuring the Gaffer, Tina and Sydney Tea Folk characters. Promotional packs also carry the #CosyCuppa hashtag, encouraging tea lovers to share a snap of their snug mug. The campaign was created for Tetley by Nottingham-based Together Agency, which won an IPM Award for the 2013 Tetley ‘Find Sydney’ campaign. Other clients include UNICEF, Pernod Ricard and the National Trust.