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Davidstow launches ‘No Ordinary Cheese’ Sainsbury shopper campaign

Tuesday November 4, 2014 at 7:47pm
Davidstow, the award-winning cheddar from Dairy Crest, is launching a new shopper marketing campaign which will run between October 29 and December 9 2014 exclusively in Sainsbury’s. The campaign, which highlights the versatility of Davidstow during the festive period, will focus on creating awareness of the superior and complex taste of the premium Cornish cheddar. Exclusive to Sainsbury’s and Nectar card holders, the ‘No Ordinary Cheese’ campaign follows Davidstow’s successful ‘Discover Exceptional Taste’ campaign earlier in the year. Each shopper purchasing a pack of Davidstow during the promotional period will have the opportunity to win a luxury Cornish minibreak for two at the renowned St Enodoc Hotel. Shoppers can enter the competition simply by purchasing a pack of Davidstow and swiping their Nectar card at till point throughout the duration of the campaign. The campaign will be supported by in store point-of-sale, online advertising and an advertorial appearing in the December issue of Sainsbury’s Magazine. Nick Rowlands, shopper marketing manager at Dairy Crest, says: "This campaign is designed to increase awareness of the whole Davidstow range but in particular the 3 Year Reserve Special Vintage Cornish Cheddar. Already judged as the best cheddar by Which? Magazine this year, we are keen to increase its exposure with Sainsbury's shoppers, who we know are passionate about their cheese, and care about depth of taste as well as provenance.”
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