Dressing gown Monkey free with PG tips 160 packs
Monday November 3, 2014 at 1:58pm
PG tips has launched a limited-edition Gift With Purchase pack of 160 tea bags complete with the brand’s iconic Monkey character, wearing the dressing gown he sports in the current TV ads. Using the strapline ‘Gowning Around’, the special packs will be supported by a seven-figure media campaign including the TV ads, which will be showcased during popular TV shows such as ‘I’m A Celebrity Get Me Out Of Here’, targeted digital activity and a five-week social media campaign using the hashtag #GowningAround, which will encourage consumers to guess who and what Monkey is hiding in his dressing gown. Members of the PG tips Cuppa Club loyalty scheme will also be able to exchange PG tips points for exclusive Christmas outfits for Monkey, including Santa, elf and cow suits, to offer shoppers an extra reason to buy packs of PG tips. Paul Williams, Unilever UK & Ireland beverages marketing manager, says: “Our new limited-edition packs will incentivise tea drinkers and fans of our iconic character, Monkey, to buy packs of PG tips. For the first time ever, we’re also giving consumers the chance to collect additional outfits for Monkey through our Cuppa Club, where they can trade points for cow, elf or Santa costumes.” The special ‘Gowning Around’ Monkey will be available with 160 packs of PG tips until the end of December 2014.