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Nutella personalised jars in Selfridges

Tuesday November 25, 2014 at 6:45pm
Nutella, the Italian hazelnut and chocolate spread, is offering personalised jars to shoppers in Selfridges stores across the UK as an ideal stocking filler for Christmas. The jars are available in the foodhalls in Selfridges stores in London, Birmingham and Manchester. Shoppers can have their own name or that of a friend printed on the jar, replacing the Nutella brand name and in the same red and black typeface. Nutella senior brand manager Emma Delbridge says: “We wanted to harness the brand-love for Nutella by giving friends and family a novel way to treat their loved ones with a personalised jar of their favourite spread during Christmas.” The campaign was created and is being managed by integrated marketing agency B STREET London. Consumers can buy a personalised jar (400g) on request for £3.99. B STREET is an award-winning integrated marketing agency, specialising in shopper and digital marketing campaigns for leading brands both in the UK and North America. Its London office works for clients including United Biscuits, Twinings, Kerry Foods, Hackett London, Banana Republic and Panasonic, as well working across Ferrero brands including Kinder Chocolate, Kinder Bueno, Kinder Surprise and Nutella.
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