RNLI and Public Health England win Gold at European promotional marketing awards
Friday November 28, 2014 at 11:10am
Public Health England and the Royal National Lifeboat Institution came away from the IMC European Awards 2014 with a Gold and a Silver trophy each. PHE took a Gold for its Stoptober smoking cessation campaign and a Silver for Be Food Smart, both in the Cause, Charity/Non-profit Marketing or Social category. The two campaigns were created by integrated agency 23red. The RNLI’s Respect the Water campaign won Gold in the Integrated Communication category and a Silver in Cause, Charity/Non-profit Marketing or Social. Another two UK campaigns picked up a Silver each. They were Morrisons sponsorship of Saturday Night Takeaway, created by Savvy Marketing, which won in the Retail or Trade Marketing category, and Arla Foods’ Anchor Rewards Club, created by whynot!, which won in the Loyalty category. However, It was Ireland which took the IMC Grand Prix, which went to Renault and Publicis D Ireland for their campaign “Renault Carculator”. The Renault Carculator is an online tool that allows anyone to enter their registration number and follow a few simple steps to compare the total cost of ownership of their current vehicle against that of a new Renault. Due to its huge success, the Carculator was used by sales teams around the country as a tool to help close sales. Overall, 45 campaigns from 7 countries were selected for awards in this year’s IMC European Awards competition. 16 trophies were awarded to Belgium, followed by Ireland with 10, Czech Republic with 7, United Kingdom with 6, Spain with 3, Italy with 2 and The Netherlands with 1. Only campaigns which have won one or more trophies in their national awards programme are eligible to enter the IMC European Awards, which are run by The Integrated Marketing Communications Council Europe, part of EACA (the European Association of Communications Agencies). In the UK, that means campaigns have to first win something at the annual IPM Awards. The winning agencies were selected after two rounds of judging in a European competition of the best 75 campaigns selected at national level across Europe. 23 agencies from 7 countries were successful, all winners of national competitions. All entries and judging procedures were managed via the official website at www.imcceurope.com. The full list of winners is available on the IMC website, www.imcceurope.com. For the first time, all IMC European Awards 2014 Gold winners entitle the agency or promoter which entered them to a free place on the IMCC International Diploma course which covers all media and channels in which, on which, or through which promotions are communicated, with particular emphasis on the most interactive channels – web, mobile and experiential. The Diploma is designed for agency and promoter personnel involved in devising, developing and running promotional campaigns to provide a solid platform on which to build experience and future learnings. It was created for the IMCC by the UK’s Institute of Promotional Marketing.