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Rob Allen to step down as exec chair of TRO

Monday November 24, 2014 at 9:41am
Rob Allen will step down as executive chairman of events and experiential agency TRO at the end of November 2014 after 18 years with the agency. Allen will retain an ongoing part-time role in the agency world as a consultant to a small portfolio of agencies including TRO. He says that the move will allow him to devote more time to personal passions including skiing, cycling and sailing, as well as running his local rugby club. With a background that includes client-side, advertising and consultancy, Allen joined TRO in 1996 as managing director, driving business growth and expanding the agency out of its events industry heartland into experiential as the discipline began to take off. The agency grew from its regional origins in the East of England to a multi-award winning UK industry leader. With his partners, Allen led the sale of TRO to global marketing group Omnicom in 2008, which brought together the Manchester, Norwich and London teams. Working with the Omnicom group of agencies, TRO has expanded into new sectors and territories, and is rapidly developing into a truly global experiential agency. Allen has also had a significant role in the wider events industry, serving for six years on the board of trade association Eventia, where twice took the chairman’s role. In 2013, he was crowned Industry Personality of the Year by M&IT magazine and awarded a Lifetime Achievement Award at the Field Marketing and Brand Experience Awards. The TRO Group Board remains unchanged, with Michael Wyrley-Birch running the EMEA region, Jonathan Klingender overseeing Asia-Pacific, and Keith O’Loughlin overseeing the global business. Keith O’Loughlin, chairman and chief executive officer, TRO, says: “Many people have cause to be thankful to Rob for his work with TRO and the wider industry. Rob will continue his ties with TRO by consulting across the European region, and as a client auditor (and composer of the annual TRO UK Christmas song!). I am sure you will all join me and the TRO team in wishing Rob well for the next chapter of his career.” Rob Allen adds: “For just over 18 years, I have had the absolute pleasure of enjoying a leading position within TRO; but I now feel that the time is right for me to move into a different role so that I can free myself up for a number of other things I want to squeeze into my life.
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