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Royal Caribbean launches travel agent Loyalty Club

Wednesday November 19, 2014 at 11:40am
Cruise line operator Royal Caribbean International has launched a new Business-to-Business loyalty programme for UK travel agents, which uses pre-paid MasterCard debit cards as a reward. The programme has been devised, implemented and executed by Oxfordshire-based marketing communications agency Corporate Innovations. The initiative, called ‘Club Royal’, provides agents with branded prepaid MasterCard reward cards which will have £5 loaded directly onto them for every booking made. There is also a range of other member benefits for agents. To be eligible for the programme, agents must have pre-qualified to Royal Caribbean’s ‘captain’ level status on the cruise line’s e-learning program, Cruising for Excellence, and have made four Royal Caribbean bookings. Once they have registered for the programme, agents receive a £20 GBP balance on their card as a ‘thank you’ for joining. The dual-branded Royal Caribbean/MasterCard cards also allow participants to enjoy a broad range of additional membership benefits such as access to Gourmet Society membership, Red Letter Day discounts, holiday spending money for Royal Caribbean personal cruise bookings and regular bonuses against accelerators, in addition to access to exclusive ‘Loyalty Events’. Ben Bouldin, director of sales UK and Ireland, Royal Caribbean International says: “We are so excited to be bringing this industry-first to our valued travel partners.” Gareth Baldwin, director at Corporate Innovations, adds: “We’ve put together an aspiration club with the emphasis on driving business growth through making an emotional connection and engaging the audience.” The picture shows Ben Bouldin, director of sales UK and Ireland, Royal Caribbean International (left) and Gareth Baldwin, director at Corporate Innovations (right).
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