‘Unwrap Joy’ in-store with Cadbury
Friday November 21, 2014 at 10:42am
Cadbury is running in-store experiential and sampling in selected Tesco stores as part if its ‘Unwrap Joy’ marketing campaign in the run-up to Christmas. The in-store promotional activity, which was developed for the confectionery giant by marketing agency RPM, will run exclusively in 36 Tesco stores throughout the UK. Tesco shoppers will be able to ‘unwrap joy’ with a free sample of Cadbury, while anyone who spend £1 or more on the Cadbury chocolate range will be rewarded with a gift wrapping pack and ribbon personalised in store with a name of their choice to use at Christmas, so they can facilitate the unwrapping of joy for friends and family. The campaign launches this week and will run from Thursday to Sunday until December 14.