Warner Bros. appoints Brand & Deliver for Tom & Jerry, Scooby Doo
Monday November 17, 2014 at 12:04pm
Warner Bros. UK, the UK’s largest family entertainment studio, has appointed Brand & Deliver to devise and create partnership marketing campaigns involving two of its biggest titles, Scooby Doo and Tom & Jerry, throughout 2015. B&D has been tasked with tasked with building a network of brand partnerships which will help drive sales of Scooby Doo and Tom & Jerry DVDs. 2015 will be particularly important for Tom & Jerry, as the cartoon cat and mouse duo celebrates their 75th birthday. The pair are still two of the best-loved cartoon characters of all time. Scooby Doo is also as popular as ever, Warner Bros. points out, currently holding the top spot in terms of DVD sales in the Family Entertainment category, beating competition from the likes of Peppa Pig and Thomas the Tank Engine. Vanessa Andreis, director of promotions UK, Warner Bros., says: “Both Tom & Jerry and Scooby Doo have been on quite a journey since their creation back in the forties and sixties. We are looking forward to building a network of brand partnerships which will help keep these family favourites at the top of the DVD sales charts.” Rich Barnes, managing director of Brand & Deliver, observes: “With a number of new DVD launches across both titles throughout the year and the 75th anniversary of Tom & Jerry bringing vast opportunity for partnerships and licensing, now is the ideal time for brands to begin conversations.” Brand & Deliver is a full service creative marketing agency delivering experiential, digital, film, design, partnerships/promotions and marketing to a range of clients from blue chips to start ups, including Samsung, Universal, IMG (Fashion Week), Ferrari, Sony Pictures, Three and HS2.