AllUnite offers UK retailers free Internet and location-based marketing
Monday December 22, 2014 at 1:24pm
Danish technology start-up AllUnite has launched its ad-funded free Internet and location-based marketing service for retailers in the UK. AllUnite provides free Wi-Fi in commercial locations, like supermarkets, shops and restaurants, in exchange for advertising space on customers’ mobile devices. Located at the base of the devices’ web browsers, this unobtrusive advertising space allows businesses to offer personalised and relevant ads and promotions to current and potential customers in or near to the store. Copenhagen-based AllUnite (www.allunite.com) recently announced a €3 million Series A funding round lead by European venture capital partnership Northzone and Denmark’s largest grocery chain retailer, Coop. AllUnite lets retailers collect shop floor data, including what proportion of customers are returning rather than new customers; the average time a customer spends in store and profiles of customers including data on gender, age, and marital status. Additionally, AllUnite offers businesses or commercial sites a heat map which shows where customers are localised in a shop and helps with the process of retail space management. Since launching on January 1 2014, AllUnite has attracted 500,000 users in its native Denmark. Following its funding round, it is set to roll out in a number of other territories, including India, China and Brazil as well as the UK, as part of an ambitious plan to expand into 50 countries in 50 weeks. The funding round was led by technology investor Northzone, which has backed over 90 companies including Spotify, Lastminute.com, Avito and Tobii. The other participant, Coop, is Denmark’s leading consumer goods retailer with an annual turnover of approximately DKK 50 billion. As well as investing in the company, Coop is also deploying AllUnite’s free Wi-Fi in its retail outlets.