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Andes beer lets people send digital ‘message in a bottle’

Monday December 15, 2014 at 11:11am
South American beer brand Andes is running a promotion which allows people to scan a QR code on a bottle and then record a 20 second ‘message in a bottle’. They can then give or send the bottle to the intended recipient of the message, who can download it and watch it. The promotion has been backed up with a series of humourous TV ads created by Del Campo Saatchi & Saatchi, showing how the ‘message in a bottle, can be used to deliver bad news. The latest version, featuring a mother breaking the news to her son that she has been going out with his best friend for the past six years, has just been released. By scanning the QR code on a bottle label, users can download an app, record a message, and send it virtually by passing on the actual bottle. The video can then be accessed and watched by scanning the same QR code. The message will then delete itself. Previous campaigns by Del Campo Saatchi & Saatchi for Andes have included the ‘Teletransporter Booth’, a sound-proofed booth placed in busy bars and clubs complete with a range of soundtracks so drinkers can phone their girlfriends or wives and pretend to be somewhere else, like the office.
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