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First Great Western bring giant snowglobe back to Paddington

Tuesday December 16, 2014 at 8:00pm
British train operator First Great Western is bringing its giant snowglobe back to Paddington station for a data capture drive in the lead up to Christmas, for the second year running. For three days this week (ending today, Wednesday December 17), passengers travelling through Paddington train station will be able to drop by First Great Western’s giant snowglobe and have their picture taken inside it. It will then be printed on a photo postcard onsite for them to take away and share with friends and family, in exchange for their data. The activity was created and is being managed by staffing solutions, travel retail and experiential specialist Blackjack Promotions, which also worked on last year’s successful snowglobe campaign. The data capture drive is part of an ongoing effort by First Great Western to encourage members of the public to sign up to the First Great Western Escape newsletter. Before entering the snowglobe, everyone must complete a digital form. Blackjack Promotions will be providing six members of staff per day, plus a team leader, in First Great Western branded uniform. Staff will be responsible for inputting the customer data on iPads, as well as taking the photographs and printing them onsite. Adding an extra social layer to the campaign this Christmas, participants will be invited to visit FGWphoto.co.uk to retrieve and share their photograph via social media, using the official hashtag #FGWSnowGlobe.
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