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Partners maps out London’s biggest Christmas card for St Mungo’s charity

Friday December 12, 2014 at 11:06am
Partners Andrews Aldridge has taken a unique slant on its Christmas card this year by mapping out London’s biggest Christmas card in aid of charity St Mungo’s Broadway. Armed with Go Pros and the Strava run mapping app, 12 of the agency’s staff ran a carefully designed 12-mile relay around the streets of London, along some of the very streets where St Mungo’s Broadway supports people from rough sleeping into accommodation and to rebuild their lives. Once the course was completed, the map of the full route shown on the Strava app shows a giant 12-mile Father Christmas head – arguably London’s biggest ever Christmas card. Partners Andrew Aldridge is a corporate supporter of St Mungo’s Broadway and the agency hopes that the ‘card’ will raise a smiles as well as plenty of money for St Mungo’s Broadway, in addition to the agency’s own financial contribution. The charity provides housing, health and work services in London for people who are homeless, including emergency support for people sleeping rough. Partners has uploaded a ‘Making of…’ video to its YouTube channel, madebypartners. It has made a donation to the charity itself instead of sending out Christmas cards, and is encouraging people who view the video to support St Mungo’s by giving via www.mungosbroadway.org.uk
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