Sky’s Jeff Stelling makes ‘King’s Speech’ as part of Carlsberg’s Mid Season’s Greetings
Monday December 22, 2014 at 12:48pm
Sky Sports’ pundit Jeff Stelling, nicknamed The ‘King of Football’, is to address the nation on Boxing Day in a ‘King’s Speech’ that reviews the football year, as part of Carlsberg UK’s Mid Season’s Greetings festive campaign. Stelling, who is also a member of the Carlsberg Fan Squad, a group of celebrity ambassadors for Carlesberg’s football-linked marketing campaign, will present his speech on the Festive Football Calendar hosted at www.CarlsbergFanSquad.co.uk/Christmas from midday on December 26, ahead of the day’s football matches. The online festive calendar, launched earlier this month, offers consumers the chance to win daily prizes throughout December, including Barclays Premier League tickets, branded gifts and football-related rewards. The integrated promotional campaign was created for Carlsberg by The Marketing Store. The Mid Season’s Greetings campaign is being supported by extensive promotional activity including digital LED perimeter ads at 12 Barclays Premier League games and extensive advertising on Sky Sports online and the Daily Mail Online sports web page. In addition, licensees will have access to a range of POS through the Carlsberg Premier Sports Club, allowing them to get their customers involved, while an on-pack promotion is being featured on selected cans and bottles in the off-trade.