Upcoming Courses


Upcoming Events

  • Legal Briefing18th July 2018IPM Members only. Sign up for ou...
    Wednesday 18 July 2018
  • Legal Briefing10th October 2018IPM Members only. Sign up for...
    Wednesday 10 October 2018

tic tac ‘win Big Apple trip’ for independent retailers

Monday December 8, 2014 at 11:00am
Confectionery company Ferrero is to launch a trade promotion for its tic tac brand in January, ‘Win a trip to the Big Apple’, offering convenience and independent retailers the opportunity to win a three-night trip to New York. The promotion comes a year after the successful launch of tic tac Apple Burst in January 2014. The variant is now worth £1.18m. In addition to the headline prize, 50 runner up retailers will also be presented with best-in-class point-of-sale kits to help maximise sales of tic tac and drive growth for the sugar confectionery category. To be in with a chance to win, retailers will have to purchase a promotional case of tic tac. These will all include a ‘Win a trip to the Big Apple’ scratchcard with a unique code. This code must then be entered onto the Ferrero trade website where retailers will be immediately informed if they have been successful in winning either of the prize options. Levi Boorer, customer development director for Ferrero Rocher, says: “By offering retailers this fantastic opportunity we are taking the trade promotion landscape away from just offering free stock and giving retailers something that they can genuinely get excited about.”
» Categories: None