Indicia acquired by Charterhouse
Friday January 16, 2015 at 10:54am
Customer engagement agency Indicia has been acquired by marketing services company Charterhouse, itself a subsidiary of Konica Minolta. Charterhouse, which operates across 35 markets, was acquired by Konica Minolta in 2012, as part of the imaging giant’s plans to develop a wider portfolio of services with technology and data underpinning its print, digital and social offerings. Charterhouse’s acquisition of Indicia strengthening its marketing services proposition. The acquisition came into effect on December 24 2014. Indicia will offer Charterhouse clients its expertise in customer engagement, especially across digital, data and creative. For Indicia, the acquisition, with the backing of Konica Minolta, will provide the 100-strong award winning agency with the backing to invest in and develop its customer engagement proposition for clients on a European and global scale. Ian Stockley, managing director of Indicia, says: “Joining forces with Charterhouse is an exciting time for Indicia. The explosion of digital and social means there has never been a more exciting and challenging time to work within the marketing space. There are great synergies between the companies, which, with the backing of Konica Minolta, will deliver new opportunities and prospects to deliver future growth.” Gary Mahoney, CEO of Charterhouse, comments: “Our clients are looking for complete solutions and with the acquisition of Indicia, Charterhouse will be able to deliver on this aim. The two companies have very similar cultures and share an entrepreneurial spirit that has seen both companies achieve year on year growth” Indicia’s existing management team will remain in charge of leading the business, which will continue operating as Indicia through its current network of offices.