Life acquired by Communisis PLC in £23m deal
Monday January 5, 2015 at 7:41am
London and Birmingham-based integrated marketing agency LIFE has been acquired outright by customer communications group Communisis PLC, in a deal with a total value of £23 million. Communisis has taken a 100% stake in the multi-award-winning agency, which was founded seven years ago. Since then LIFE has demonstrated 30% year on year growth with a blue chip client list including brands such as Dr Oetker, GSK, Molson Coors, Onken, SCA, Whitbread and Samsung. No redundancies or structural changes will take place at the 70-strong agency and joint owners and MDs David Poole and Ian Humphris (pictured, left to right) will continue to run the business. Ian Humphris comments: “We had no immediate plans to sell but were approached out of the blue with an offer that very quickly will allow us to deliver on our global growth ambitions. It also soon became evident after just a few conversations that Communisis has a very progressive view of agency acquisition – a breath of fresh air from the standard M&A deals offered by the major networks. It’s a new way of thinking about deals. Andy Blundell, chief executive at Communisis plc, adds: “LIFE has exceptional talent throughout the business, a spectacular international client list and a way of doing business that tallies perfectly with what we’re trying to achieve. Ian, David and the team have created something pretty special, and we want to help them build on it, drive further synergies and keep their clients happy.” Both parties say the move presents numerous synergies between the two businesses, particularly in the shopper marketing and integrated channel.