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London museums announce £25m marketing roster agreement

Friday January 9, 2015 at 10:55am
A group of London's leading cultural organisations have agreed a £25m advertising, promotions, media planning and buying framework agreement and have rostered four agencies for future work. The organisations involved include the British Library, British Museum, Imperial War Museums, Museum of London, Natural History Museum, Royal Botanic Gardens at Kew, Science Museum Group, Tate and the Victoria and Albert Museum. Following a competitive tender process led by the British Library’s procurement team, the group has offered AKA Promotions Ltd, Dewynters Ltd, Target MCG Ltd and Total Media Ltd places on the framework agreement. AKA and Dewynters are both members of the Institute of Promotional Marketing and specialise in developing campaigns for the arts, culture and entertainments industry. Framework contracts have been awarded and call off contracts will be awarded against the framework agreement by the individual organisations in the collaborative group. Compliant with EU Procurement Regulations, the agreement will enable call off contracts to be drawn down quickly and effectively. Graham MacFadyen, Head of Digital & Marketing Operations at the British Library, says: “With this new framework the country's top marketing and advertising talent will be working hard to encourage more UK and overseas visitors to visit these leading institutions. The successful firms all demonstrated robust systems and procedures for ensuring quality control and high-service levels. The pricing offered is highly competitive, with an excellent set of added value services and tools for organisations, from free information seminars to group bulk discounts.” Adam Kenwright, CEO of AKA, adds: “London's cultural scene is what makes this city great. Our museums and galleries are a free, easily accessible lifeline to this country’s rich arts and cultural heritage, which is why we are exceptionally proud to be working with many of the greatest cultural organisations in the UK.” Fiona Carpenter, Chief Operating Officer of Dewynters, observes: “Dewynters is delighted to be selected to work with such prestigious world-leading museums, galleries and organisations. It will be a real privilege to work closely with them to maximise their visibility with stand-out campaigns and cost-effective media solutions.”
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