Tesco partners with health charities in obesity campaign
Tuesday January 13, 2015 at 10:09pm
Tesco is offering free health checks for 40,000 individuals across all its stores containing a pharmacy during January 2015, as part of a three-year partnership with the British Heart Foundation and Diabetes UK. The partnership, announced last September, revolves around a £30m campaign to encourage the UK’s population to lead healthier lives. The Tesco free health checks are the first initiative. The health checks will include a blood pressure check, cholesterol test, type 2 diabetes test, and a BMI check, and will take about 20 minutes. At the launch of the free health check initiative at the start of January 2015, Tesco community director Greg Sage said: “Our customers tell us they want us to help them lead healthier lives and today marks the start of a ground-breaking new partnership that will make a real difference to millions of lives right across the country. We’ve set an ambitious target of raising at least £30 million, which will be spent on a wide variety of projects over the next three years to reduce people’s risk of developing heart disease and Type 2 diabetes by eating healthier and better.” The fundraising activity will include Tesco’s sponsorship during 2015 of Diabetes UK’s Swim22 and BHF’s Cycling Events. The campaign was launched with research by YouGov which found in a survey of 2,025 people that just 35% of respondents knew the average man needs to consume 2,500 calories a day to maintain a healthy weight; and 37% knew that 2,000 calories was the equivalent for women. 11% of respondents said that they did not do any exercise, and 49% said they did less than the recommended minimum of 150 minutes a week. The three organisations believe this lack of calorie awareness is a major factor fuelling the UK’s obesity rate, which currently stands at 62% of the adult population. This in turn increases the rate of cardiovascular disease and Type 2 diabetes, as well as other chronic health conditions.