Umbro unveils new Velocita football boot
Friday January 30, 2015 at 12:34pm
Football brand Umbro previewed the launch of its new Velocita football boot with an exclusive boot testing event at Hackney Marshes Centre in London yesterday (January 29 2015). At the event, organised by marketing agency RPM, a group of influencers from online retailer Pro Direct Soccer’s LDN 19 store as well as the Freekickerz YouTube channel were invited to test Umbro’s new boot in secret ahead of its launch. Players took part in a testing session without knowing the product they were testing or the brand behind it. They were given unbranded apparel to wear and were handed unbranded boots whilst blindfolded so their first impressions were based on the touch and feel of the boot. It was only after completing a rigorous testing session that the boot was shown in all its glory. Weighing just 165g, the Velocita is Umbro’s lightest ever football boot and has been specifically engineered to offer a level of comfort for 90 minutes and beyond. The boot is built for 'fast' speed in all directions, improving agility by mimicking natural foot motion and traction with a unique Umbro stud configuration. Chris Dolan, head of PR & communications at Umbro, says: “We knew the Velocita would surprise the football boot world and had a clear vision of the experience we wanted to create to reinforce the element of surprise.” Content from the event can be found online at www.prodirectsoccer.com, www.soccerbible.com and on the FREEKICKERZ YouTube channel.