YO! Sushi partners Disney for Big Hero 6 kids meals
Monday January 26, 2015 at 9:20am
YO! Sushi has linked up with Disney UK to create six children’s bento box meals inspired by the upcoming Walt Disney Animation Studios release, Big Hero 6. Customers are being offered the chance to win a range of Big Hero 6 merchandise and related items, including the star prize of a family holiday to Japan. A national advertising campaign covering TV, digital, PR, social media and point of sale has just launched to promote the co-branded collaboration in advance of the film’s UK debut next week. The partnership was developed by YO! Sushi and Disneymedia+, the integrated ad sales, promotions and marketing solutions arm of Disney UK & Ireland. Grahan Hawkey-Smith of YO! Sushi says the restaurant chain was delighted to be working with Disney: “Big Hero 6 has so many wonderful links back to our brand it was great fun for our executive chef, Mike Lewis, to create six bento box meals inspired by the film... We look forward to adding to filmgoers’ Big Hero 6 experience at their nearest YO! Sushi.” Anna Hill, chief marketing officer, The Walt Disney Company UK& Ireland, adds that the collaboration was a “great example” of the campaigns Disneymedia+ can create ahead of film releases.