Wednesday February 4, 2015 at 8:02am
The Institute of Promotional Marketing (IPM) has started 2015 with a new Chairman, Graham Temple; new Vice Chairman, John Sylvester; and new Managing Director, Carey Trevill. Graham Temple takes over from Immediate Past Chairman, Becky Munday, whose two-year term finished at the end of 2014. Temple has been on the IPM Board since 2007 and became Vice Chairman in 2013. A Fellow of the IPM, he also acted as interim CEO on a part-time basis during 2013 and 2014. He has worked in the Promotional Marketing industry for over 25 years and has been an active member of the IPM throughout. He has run several agencies and is currently Managing Director of multi-award winning business-to-business agency Platform. Temple has overseen the annual IPM Awards for the past seven years and the annual COGS Awards, for service partners, for the past five years. He conceived and developed the IPM Seal, set up the IPM’s Generation Group, for those in the industry under 35, and has worked alongside Immediate Past Chairman Becky Munday, driving forward the internal restructuring of the IPM. Becky Munday, Chief Executive of WPP-owned fixed fee company Mando, who proposed Temple as her successor, says: “I’ve worked closely with Graham for many years now, and I know that his first-hand experience with the Institute and his 25 years working on some great campaigns for a range of UK and international clients will be invaluable in developing the IPM's strategy in 2015. I’m delighted to be able to leave the IPM in such capable hands.” John Sylvester, who takes up the position of Vice Chairman of the IPM, has been on the IPM Board for the past eight years and was made a Fellow in 2012. He has 30 years experience in the motivation industry. After spending his first five years at Grass Roots, he joined P&MM, part of Motivcom, and has been there ever since. He was instrumental in the successful AiM float of Motivcom plc in 2004 and in last year’s sale of Motivcom to international rewards and benefits group, Sodexo. Sylvester is recognised as one of the leading industry authorities in the area of employee motivation and staff rewards, and has also been a champion of the IPM's Education and Training offer. He is regularly quoted in the press and is a well-known speaker at industry events and conferences. Carey Trevill joins the IPM in mid-February as its new Managing Director from integrated agency B STREET, where she is currently Managing Director. Prior to B STREET, she was UK Managing Director of TLC Marketing Worldwide and before that Managing Partner of 3sixteen. She started her career in Promotional Marketing at legendary promotions agency Clarke Hooper in the mid-1990s, and has worked with brands including Unilever, Bacardi-Martini, Panasonic, PUMA, Nisa. Graham Temple, new Chairman of the IPM, says of Carey’s appointment: “Carey has an impressive track record on the agency side, but also understands what brand marketers are looking for and what service partners can bring to promotions, which is important for the IPM as we represent all three. She will be a huge asset to the IPM, and I know that getting out to meet as many members and potential members as possible in her first few months is a priority for her. Her intimate knowledge of our industry and what our members need, will help us with our drive to modernise the IPM’s offerings and make sure they stay relevant to today’s promotions industry.” The IPM is the UK marketing industry trade body which represents the brands, agencies and service providers who create Promotional Marketing campaigns in the UK. In addition to playing a major role in the self-regulatory system which governs marketing in the UK through its membership of the Committee of Advertising Practice (CAP) and the Advertising Association (AA), the IPM also lobbies to defend marketing freedoms, runs the country’s leading legal and copy clearance service for promotions, provides independent verification and judging services (both requirements of the CAP Code), offers a public-facing accreditation service (the IPM Seal) which shows consumers that approved promotions are safe to participate in, delivers a world-famous education programme, including the Diploma in Promotional Marketing (and International Diploma in Promotional Marketing), and runs industry-leading awards programmes, the IPM Awards and The COGS. During 2015, the IPM will be significantly enhancing the services it offers its members and the wider marketing industry.