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Batchelors Peas links up with Haven Holidays for on-pack

Friday February 13, 2015 at 10:13am
Batchelors Peas is celebrating its 40th birthday with a new on-pack promotion offering consumers discounts of up to 50% off the cost of a Haven Holiday. The promotion will feature on 11 million packs of Batchelors Original Mushy Peas, Batchelors Chip Shop Mushy Peas and Batchelors Bigga Marrowfat Peas. Consumers can get 50% off holidays booked with Haven of seven nights or more outside school holiday periods, and 25% off for holidays booked during school holiday times and for all short breaks at selected parks. Batchelors Peas has also launched a new consumer website which provides information on the history of the brand and features details on where in Britain its peas are sourced. It also has tips, recipes and a meal planner to inspire families at mealtimes. Chris Wright, marketing director for Princes Foods, which owns the Batchelors Peas brand, says: “It’s an exciting year for Batchelors Peas as we mark our 40th anniversary. We’ve got exciting activity planned, including our new consumer website and our latest promotion with Haven Holidays. We believe that this will help to engage shoppers and increase interaction with the brand.”
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