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Birds Eye runs ‘Try Me Free’ on 1.6m ‘Stir Your Senses’ packs

Wednesday February 18, 2015 at 4:13pm
Birds Eye is launching ‘Stir Your Senses’, a new range of stir-cooked, authentic meals inspired by cuisines from around the world, and will be running a ‘try me free’ offer on 1.6m packs. Already stocked by Sainsbury’s, Asda, Tesco, Morrisons and Waitrose, the launch is supported with a £2.5 million TV spend, a sampling campaign, PR, digital and in-store advertising. According to Birds Eye, Stir Your Senses allows home cooks to simply stir the ingredients to gradually unlock aromas, colours and tastes from around the world. Drawing inspiration from Italian, Spanish, Thai and Indian cuisines, the new range can be prepared in a pan in less than 10 minutes. The eight products in the range, which draw inspiration from Italian, Spanish, Thai and Indian cuisines, include Tagliatelle con Porcini, chilli and lime infused Thai Chicken with Basmati Rice and South Indian Chicken Curry. Birds Eye UK marketing director, Steve Chantry, comments: “Birds Eye regularly works with consumers to understand how best we can cater to their changing needs. We take absolute pride in leading the market in achieving this, and are thrilled to be rejuvenating the frozen aisle with our innovative Stir Your Senses range. We understand that there’s demand for a hassle-free meal solution that still provides exciting flavour combinations, and with solo dining on the rise, the range’s single portion bags are ideal for meeting this need.”
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