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Blu mobile vape bar takes to the UK streets

Tuesday February 24, 2015 at 10:26pm
Global e-cigarette brand Blu has launched a UK sampling tour, transforming a Citroen H Van into a Blu mobile vape bar to travel across the country offering adult smokers and vapers the chance to sample its e-cigarettes. A team of brand ambassadors will be on hand to offer advice on the different products and flavours in the Blu range, helping to raise brand awareness and direct potential customers to local stockists. The Citroen H Van has been transformed to be completely blue in colour. When stationary, the shutters can be lifted to provide weather protection and to reveal a Blu product window display. This display features dispenser units of Blu disposables for consumers to trial. Visitors who wish to learn more about Blu and the range of e-cigarettes have the opportunity to go inside the van for a more in-depth conversation with a ‘Blu flavourist’. In addition to samples, trialists will receive a special offer coupon giving £2 off any kit or £1.50 off any liquid/cartridge at retail stockists and online. The sampling campaign was put together for Blu by marketing agency Cake. By the end of March alone, the van is expected to engage with 18,000 adult smokers. Jacob Fuller, chief executive at Blu (UK), comments: “We are extremely pleased to be on the road with our Blu mobile vape bar. Not only is it a great opportunity to raise brand awareness and educate consumers about our offering, but the refitted van encompasses everything we stand for as a brand, sleek and stylish but rooted in quality. Once consumers have sampled the award winning taste of Blu e-cigarettes, they’ll no doubt be seeking out the range.”
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