Galaxy renews link with Quick Reads reading charity
Friday February 6, 2015 at 10:22am
Galaxy chocolate has renewed its link with reading charity Quick Reads for the fifth year, and is again supporting the launch of a range of ‘bite-sized’ books aimed at busy people and less confident readers. The 2015 Galaxy Quick Reads’ titles are written by a range of leading authors including Jojo Moyes and Booker Prize winner, Roddy Doyle. Galaxy Quick Reads are shorter books and cost only £1. They are available from bookshops, supermarkets and online or can be borrowed from libraries across the country. Galaxy has also commissioned research on behalf of Quick Reads (www.quickreads.org.uk) which reveals the fundamental benefits that reading for pleasure can have on the nation’s overall health and wellbeing. The research shows that those who read for just 30 minutes per week are 21% less likely to report feelings of depression and 10% more likely to report good self-esteem versus non-readers. As many as 42% of the UK’s 16 million lapsed readers cited lack of time as their biggest reason for not picking up a book. Of further concern still was the finding that 1.2 million UK adults have stopped reading as a result of some form of depression. Conversely, the report goes on to show that readers are less likely to experience low mood or feelings of depression if they read for as little as 30 minutes a week. Galaxy and Quick Reads are calling upon lapsed and non-readers to consider the wider health and wellbeing benefits of picking up a book and starting to read today. Emma Thornton, Galaxy Marketing Director, says: “We are proud to be supporting Quick Reads for the fifth year running and hope that this research will encourage more people to discover the pleasure and benefits of reading.” The Galaxy brand is owned by Mars Inc. It is also known as Dove in some countries.