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Major brands back ‘A Better Breakfast’ campaign to bring people ‘Back To Breakfast’

Friday February 6, 2015 at 11:15am
Multi-brand, multi-discipline grocery marketing agency Brand Belief is launching a new category initiative designed to bring consumers ‘Back to Breakfast’ this month, with involvement from major including Actimel, Bonne Maman, debbie&andrew’s, Douwe Egberts, Hovis, HP, Nestlé and Rowse. The ‘A Better Breakfast’ experiential roadshow kicks off on February 27 2015 and will spend a month visiting top Tesco and Sainsbury’s stores across the South. There are also stops scheduled at two mainline London railway station (London Victoria March 4/5 and Waterloo, March 6) and visits to Tesco HQ at both Cheshunt and Welwyn Garden City are also planned. A team of breakfast chefs and brand ambassadors will showcase a range of breakfast samples as well as giving advice and recipes for the occasion. As with all Brand Belief’s ‘Together Is Better’ campaigns, the breakfast roadshow will be supported with a high profile media and social media push, plus promotional activity and trade support. Brand Belief believes the ‘A Better Breakfast’ campaign will positively raise the importance of the morning meal occasion. The campaign looks to counter the decline in overall breakfast occasions in adults and children. Brian George, Director, Brand Belief, says: “Breakfast has long been considered the most important meal of the day; however, with shifting consumer attitudes and lifestyles, the breakfast occasion has changed, evolving into something much wider than the traditional family breakfast around the kitchen table with more and more people eating on-the-go or at work. ‘A Better Breakfast’ has been created to reflect these changes whilst also encouraging consumers to get ‘Back to Breakfast’ by making it easier and more fun for everyone to enjoy, wherever or whenever they eat it.”
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