Now Wow socialising app allows venues to target customers with offers
Monday February 9, 2015 at 1:59pm
NowWow, a newly-launched ‘socialising app’, lets individuals and groups in the same venue view each other's profiles, chat and meet up then and there and also offers venues the ability to join in conversations and send out exclusive offers to users who have checked in using it. Marketing agency Cubo has been responsible for developing the branding and communications collateral for the new app, and has also created an integrated campaign for the launch which includes website development, social media strategy and content management, in-venue POS materials and screen media ads. Richard Morris, co-founder and CEO of PlayAmigo Corporation, says: "The Now Wow app has been created for those who are up for new experiences and meeting new people in the same venue. It also benefits the on-trade too. People socialising more creates a better buzz in the venue which means they stay longer, it helps sales and customers are more likely to come back. Everyone wins."