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Pedigree launches Tracks app to help tackle dog obesity

Monday February 23, 2015 at 10:01am
Pedigree has launched a free Tracks app, a simple and effective tool to help owners understand their dog’s exercise and nutrition requirements and so address the issue of dog obesity. The App is available to download for free on iPhone, Android and Windows mobile devices in the relevant app stores, or from uk.pedigree.com/pedigree-tracks/. The petfood company has also released research findings that show that 43% of the UK’s dog population is overweight. Pedigree claims Tracks is the first App which features a combined personalised feeding guide, based on a dog’s breed, age and weight, as well as a tailored exercise plan which recommends how long a dog should be active for each day. The App is not just targeted at owners of dogs who should lose weight; it can be used to track and understand the wellbeing and needs of fit and healthy dogs, too. Finally, it includes a wide range of training tips and videos. Jo Ladbrook, dog portfolio director at Mars-owned Pedigree, says: “It’s often confusing to know when, what and how to care for your dog – especially for people who are new to dog ownership. This is why we’ve created the free Pedigree Tracks App as it helps to eliminate the confusion around dog ownership, including the lack of awareness around the length of time your dog needs to be active and, for some, the guilt often associated with treating your dog.” As well as recommended levels of activity, Tracks provides owners with guidance around the amount of food they should be feeding their dog (including treats and dental care products), allowing dog owners to feel more confident about using dry food, wet food, dental care and treats.
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