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Pizza Express gets Paddington Bear to swap marmalade for pizza

Friday February 27, 2015 at 1:18pm
PizzaExpress has launched a multi-platform promotion targeting kids, which sees Paddington Bear swap marmalade sandwiches for pizza in restaurants ahead of the release of Paddington on Download, DVD and Blu Ray on March 23. PizzaExpress is now including a fun-packed Paddington activity sheet with its Piccolo children’s menu, featuring puzzles, games and a creative competition. Paddington fans will also be able to find interactive content and see the best competition entries via an online gallery and associated social activity. The activity was developed for the reastaurant chain by kids marketing agency, Whipper Snapper. PizzaExpress’ brand director, Olivia Hendricks says: “The fit with the Paddington is perfect, we’re known for our great children’s offering and Paddington is an amazing movie that our family visitors of all ages will love.” Kristin Ryan of Studiocanal says: “We are delighted to be working with PizzaExpress to drive awareness of the DVD release of Paddington. It’s known for being extremely family friendly with the right brand profile for Paddington, and has an enormous family reach.”
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