Pret A Manger “hot food tour” UK roadshow
Sunday February 15, 2015 at 8:54pm
Pret A Manger has taken to the road in a fully-branded Citroen H van to offer the British public thousands of free samples of its Proper Porridge and new Quinoa Rice Pots. The van and its crew of Hot Chefs are making their way from Brighton to Aberdeen over the course of a fortnight, stopping at 12 city high streets along the way to sample the best of Pret’s hot food menu. Full size portions of the best-selling Proper Porridge, made from British jumbo oats and fresh milk, will be given away in the mornings, while sample sizes of the new Korean Barbecue Pulled Pork and Sweet Potato & Cauli Curry Quinoa Rice Pots, made using British-grown quinoa, will be given out during the afternoons. Pret is using its social media channels to promote the tour, and has picked talented local Instagram photographers to lend their lens to the campaign, with one photographer from each city shooting Pret’s hot food in their favourite local spots. Pret will then post the photos on Instagram, Facebook and Twitter and use locally-targeted paid media with the hashtag #HotPret to reveal which city they are visiting on that day. Customers can find out when the van arrives in their town by following @pret on twitter and @pretamangeruk on Instagram. The Pret Hot Van has already visited Brighton, Kingston, Richmond and Bristol in the last few days. On February16, it arrives in Birmingham and then visits Liverpool, Manchester, Leeds, Newcastle, Edinburgh, Glasgow and Aberdeen.