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Rowntrees Randoms runs Bangers & Mash promo

Wednesday February 4, 2015 at 8:09am
Nestlé Confectionery’s Rowntree’s Randoms brand has launched a new Bangers and Mash instant win promotion. Consumers who find a Bangers and Mash sweet in their packet of Rowntree’s Randoms or Rowntree’s Randoms Tandems will instantly win a £500 cash prize. Each promotional pack will also contain a code inside, which consumers can input online for their chance to win sweets from across the Rowntree’s range. In addition, to celebrate the Bangers and Mash promotion, Rowntree’s Randoms Tandems will be launching in an impulse bag for a limited time only. The promotion features on both impulse and sharing bags of Rowntree’s Randoms and Rowntree’s Randoms Tandems. The Bangers and Mash promotion will be supported by a £1 million media campaign, focusing on digital and outdoor advertising and including 3,750 posters situated outside of CTNs. A Nestlé UK & Ireland spokesperson says: “The quirky nature of the promotion is designed to appeal to brand’s core target audience of 16-24 year olds, and the media support package aims to drive this typically hard-to-reach audience into stores.”
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