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Cricketer Broad to front Hardys’ on-pack prize promo offering Ashes tickets

Monday March 23, 2015 at 8:54am
Stuart Broad has signed up as an ambassador for Australian wine brand Hardys, and will be fronting an on-pack promotion offering people the chance to win tickets to England cricket and Ashes matches every 24 hours. Broad appeared at a press launch at Hardys’ Tintara vineyard in McLaren Vale, South Australia at the beginning of March as he was in the country for the Cricket World Cup. He has also been new Hardys TV idents, which will be used this summer as part of the Hardys’ sponsorship of Sky Sports’ cricket coverage, which is running alongside Hardys’ support of the England cricket team as an official partner. Broad will be making a number of appearances at Hardys-owned cricket events during 2015. While at the Hardys winery, he also chose the William Hardy Langhorne Creek Shiraz 2014 as the wine which will support his charity, the Broad Appeal, via sales from the Hardys in-ground bar which will be at each England international this summer. Paul Schaafsma, general manager of Accolade Wines UK, says: “Stuart Broad’s reputation, love of wine and popularity make him an ideal fit as a Hardys ambassador to support our cricket campaign in 2015. As an Australian brand that sponsors the England cricket team, this summer really is an exciting time for us. Stuart will be an integral part of bringing our cricket plans to life and we’re very pleased to have him on board.”
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