Easter ‘Aleventure’ for Greene King’s Old Speckled Hen
Tuesday March 31, 2015 at 9:45am
Old Speckled Hen, the leading premium ale brand in the UK, has been running an Easter-themed ‘Hunt for a Hen’ campaign to kick off the festivities early and reward its loyal fans. A Hunt for a Hen fully functioning travelling bar is turning up at four secret locations in the UK throughout March and the Easter weekend, with clues to its location revealed on social media. Real ale fans who find the bar will be rewarded with a free half pint of Old Speckled Hen in exchange for a social media post using the dedicated #huntforahen hashtag. Destination clues throughout the campaign period are being shared by the brand’s biggest fan, Old Speckled Henry, on Twitter (@SpeckledHenry) and the Old Speckled Hen Facebook page. A high-impact on-pack promotion has also been running in conjunction with the campaign across select Old Speckled Hen pint, 500ml and multipack retail formats, offering customers the chance to win up to £1,000 in cash and thousands of prizes drawn weekly from 7 March to 13 April 2015. Chris Houlton, managing director for Greene King Brewing & Brands, says: “The Hunt for a Hen initiative is a fantastic piece of theatre and a chance for us to really engage beer lovers during a key seasonal time for premium ale. Old Speckled Hen has a great reputation for quirky initiatives and by running an experiential campaign we hope to reward our loyal fans, as well as find new ones.” Old Speckled Hen launched in 1979 to celebrate the 50th anniversary of British car factory MG. Since then, it has grown into the UK’s number one premium ale brand with the range now including Old Golden Hen, Old Hoppy Hen, Old Crafty Hen and Old Nutty Hen.