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Heinz launches Red Vs Brown battle between Tomato Ketchup and HP Sauce

Wednesday March 11, 2015 at 9:40am
Heinz is set to gauge the nation’s love of Heinz Tomato Ketchup and HP Sauce by asking the public to vote between Red or Brown sauce – with prizes including a year’s supply of Heinz Tomato Ketchup or HP Sauce on offer to encourage voting. The integrated marketing campaign will commence on March 9 2015 and will be activated via a dedicated Red Vs Brown website. Customers will be encouraged to vote at RedvsBrown.co.uk for the chance to win prizes. Votes will be tracked with a regional map at RedvsBrown.co.uk to highlight the divide in popularity across different parts of the UK. The activity will also be supported on both the Heinz Tomato Ketchup and HP Facebook pages. Radio advertising will run across Absolute Radio, Kiss and Magic from March 9 to drive awareness of the Red Vs Brown campaign and to encourage consumers to get voting for their favourite sauce. In-store activation will also aim to encourage shoppers to visit RedvsBrown.co.uk. Morrisons stores will have 3D boards, front of store displays and point of sale display material to promote the campaign and drive involvement. Shane Shortman, senior brand manager, HP Sauce, says: “It has long been a debate at the dinner table but now we’re set to find out who really comes out on top in the battle of red vs brown. We’re calling on consumers from across the county to log on to RedVsBrown.co.uk to have their say.” Chris Isaac, Brand Manager, Heinz Tomato Ketchup, adds: “We are looking forward to the friendly rivalry which will be created from the Red Vs Brown campaign. We have some fantastic prizes for those who take part and we can’t wait to see the results” For more information visit Redvsbrown.co.uk
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