Jack Morton Worldwide appoints new director of digital
Wednesday March 11, 2015 at 1:16pm
Global brand experience agency Jack Morton Worldwide has appointed Keith Chamarette as its new director of digital, based in its London office. With over 17 years’ experience as a digital specialist, Keith has worked for leading agencies including Positive Digital, Publicis Modem and WARL. He has led accounts for many premier brands including Dixon Retail, LG Electronics, Hewlett-Packard, BT, Tesco Clothing and Procter & Gamble. Chamarette says: “Digital touchpoints are now such an integral part of everyday life; it is imperative that we are placing this behavioural insight and knowledge at the forefront of our planning and ideas.” The digital team, led by Keith, is currently working with Freeview and has recently launched the latest phase of the brand’s ‘Entertainment. It’s even better when it’s free’ campaign. The online video campaign will run throughout March. Julian Pullan, president, EMEA, Jack Morton Worldwide, says: “Keith’s vast wealth of experience and creativity along with his clear passion for our industry is outstanding. He is an exciting addition to our EMEA team and I’m delighted to add his invaluable expertise to our work with clients across brand experience. ” Jack Morton Worldwide is an award-winning global brand experience agency which is part of the Interpublic Group of Companies, Inc. The London office’s digital team is part of the Jack Morton Worldwide network and linked to Genuine Interactive, Jack Morton’s US-based full service digital agency.