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Jessie J’s lovin her open top bus gig

Tuesday March 31, 2015 at 8:40am
Jessie J wowed crowds in London last week with a surprise gig on an open top bus, as part of McDonald’s imlovinit24 worldwide digital and experiential campaign. A group of lucky competition winners joined her at the top of the bus as she toured London’s landmarks, singing a collection of her greatest hits. The tour was part of the imlovinit24 campaign which saw 24 events around the world with members of the public invited to join in the fun. Surprise events popped up in major cities including Los Angeles, Sydney and Ho Chi Minh City. The initiative was designed to surprise and delight millions of people across the world in a synchronised series of events across the globe. From a giant ball pit in the shape of a cup of coffee in Australia through to a closing gig from Ne-Yo in America, each event was shared online at www.imlovinit24.com for the whole world to enjoy. In central London, unsuspecting fans boarded the fully kitted-out bus thinking they were headed to a secret concert venue before being joined aboard by their idol on Regent Street. Jessie performed a set of her greatest hits to onlookers as the bus travelled past some of London’s iconic landmarks. Street performers and dancers joined in as the singer sang hits including Bang Bang, Price Tag and Domino to passers-by. The McDonald’s Boom Bus Tour was streamed live through Facebook, Twitter and YouTube with viewers across the globe joining live. Jessie was joined by YouTube stars Thatcher Joe and Lucy&Lydia who will be sharing their experiences with their millions of online fans. Alistair Macrow, senior vice president, chief marketing officer for McDonald’s UK says:“The #imlovinit24 project has given us a fantastic opportunity to thank our customers and surprise the general public with this secret gig from the brilliant Jessie J. As an iconic brand we are uniquely placed to deliver iconic moments such as this. I am very proud of the UK’s contribution to this campaign, we know we are a fun treat for our customers and wanted to demonstrate that on a much larger scale." Macrow adds: “We were delighted to now serve up this event to a global audience on the streets of London - the city where McDonald's first opened its doors to the UK 40 years ago. It further demonstrates our commitment to engaging with our customers and using digital and social media to show what we can really do.” Atif Rafiq, chief digital officer, McDonald’s Corporation said: “Imlovinit24 is a single initiative that showcases McDonald’s global footprint and the power of digital to bring people together. These 24 acts of joy are much more than a collection of local events — together, they create a bonafide moment for people around the globe to witness, spread and participate in fun and joy.”
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