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Kerry Foods launches major Cheestrings and Yollies promotion

Friday March 6, 2015 at 7:51am
Kerry Foods is running a major on-pack promotion on its Cheestrings and Yollies brands, offering consumers the chance to win one of 60 Family Adventure Holidays at PGL Activity Centres. The promotion, which was created for Kerry by promotional agency The Big Kick, is part of a £5 million marketing package including heavyweight TV support, and links in to The Brave Bones Club, the Cheestrings online loyalty programme which encourages adventurous and active play. The Club allows kids to collect various Bonkers badges for completing challenges, and, as part of the latest on-pack promotion, a range of badges, each with an exclusive adventure challenge, can also be found in special promotional packs of Cheestrings. Ali Mahmood, brand manager on Cheestrings at Kerry Foods, says: “We are delighted to be working with The Big Kick again - the response we got to their last on pack promotion was outstanding and we are anticipating great consumer uptake once again.” The Big Kick is an independent brand activation agency that includes Tesco, Camelot, Nestlé, Warburtons and Wickes amongst its clients.
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