Kinetic Active launches in Germany
Sunday March 1, 2015 at 7:37pm
Kinetic Worldwide, global leader in planning and buying Out of Home media, has launched its Kinetic Active division in Germany. Kinetic Active is a full-service creative and production shop which launched in the US, UK, India, China and Southeast Asia in 2014. It provides in-house support, offering creative services, production, digital, experiential and special builds plus mobile activation and social engagement. The new German office is led by Steffen Ansorge, director Kinetic Active Germany, who heads a multidisciplinary team of creatives, developers, strategists and project managers Thorsten Ebbing, CEO, Germany & Central Europe for Kinetic Worldwide, says: “Our aim is to continually discover new ways to use media and technology to connect consumers with our clients’ brands – focusing on creating engaging and meaningful user experiences.” Kinetic Worldwide is a WPP company and part of the tenthavenue performance marketing division. In addition to its core business, Kinetic provides wide-ranging specialist expertise through its complementary service divisions including Aureus, Aviator, Kinetic Active, Meta, Zone and Hi Rezz. Kinetic employs over 900 professionals across 38 offices worldwide.