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Mars run ‘win free ice cream’ on-pack

Tuesday March 17, 2015 at 10:51am
Mars Ice Cream has launched a new on-pack promotion which will see more than 100,000 ice creams given away. It follows on from Mars Chocolate’s 1 in 6 campaign, which Mars says generated an increase in sales of the total chocolate category and drove significant footfall into stores. The instant win promotion on the Mars ice cream products will include Mars, Snickers, Bounty and Maltesers Singles, as well as Mars and Snickers six packs, and promises one in six purchasers a win, in the form of another Mars ice cream bar. The campaign kicked off at the start of March, and runs until August 31 2015. It is being supported by a national outdoor poster campaign. Bep Dhaliwal, trade relations manager at Mars, says: “The Mars Chocolate promotion saw redemption rates being near double, which demonstrates that consumers are highly engaged with this type of promotion and love the participating brands. We are confident that we’ll see the same positive response for Mars Ice Cream.” The promotion is open to UK residents aged 13 or over, and is appearing on specially marked ‘1 in 6 Chance Instant Win’ promotional ice cream packs. To find out if they have won, consumers buy a promotional pack and check on the inside of the wrapper to see if it contains the winning message, ‘Congratulations! You have won a free ice cream!’. Single bars can win another single bar, and multipacks can win another multipack.
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