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Snickers US launches $50,000 User Generated Content competition

Monday March 2, 2015 at 10:14am
Snickers in the US is running a User Generated Content competition based around its “You’re Not You When You’re Hungry” campaign with the prize of $50,000 and the chance to take over Snickers YouTube channel for a day. The umbrella campaign shows how people change personality when they are hungry in a humorous way. In the UK, recent TV ads have featured people turning into Joan Collins or Mr Bean. Now, the Mars-owned confectionery brand is challenging US Snickers fans to upload their own version of who they become when hungry by uploading photos or videos of their alter ego. Snickers has also created a ‘meme generator’, snickersmeme.com, which lets consumers choose from a range of pre-generated templates of characters they turn into when hungry and share them via social media. Fans choose a personality, such as curmudgeon or diva, and upload their photo which is then overlaid on the template. To enter the competition, consumers upload their own content which is then rated by a panel of judges on creativity and quality. The top 10 entries will then be put to a public vote where anyone aged 13 or over will be entitled to choose their favourite entry. Voting will open on May 11 and closes on July 15. The winning contestant’s content will take over the Snickers YouTube channel for a day and its creator will receive $50,000.
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