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Sony signs up as official wearables partner for Tough Mudder

Thursday March 26, 2015 at 11:23am
Sony has signed a deal to be the official smartphone and SmartWear sponsor of Tough Mudder 2015, showcasing the industry-leading features of its Xperia Z3 flagship smartphone, as well as the fitness capabilities of its SmartWear devices: SmartWatch 3 and SmartBand Talk and accompanying Lifelog application. As part of the partnership, Sony will be recruiting members of the public to join Team Sony. Looking for members with a desire to get fit, the team will be tackling Tough Mudder with a new, tech inspired training programme using Sony’s SmartWear and the Lifelog app to track their progress and monitor their training regimes. Xperia Z3 smartphones will also be placed strategically at unique angles around the course, documenting participants’ Tough Mudder journey from start to finish. Taking advantage of Sony’s TimeShift Video and TimeShift Burst features, participants will be able to relive their highs and lows in slow motion at the official Tough Mudder after party – Après Mud – on the TRILUMINOS display of Xperia Z3 Tablet Compact. From the very first jog to braving the final challenge, the Tough Mudder journey will be captured, celebrated and shared throughout the next eight months. Catherine Cherry, Sony Mobile’s marketing director North West Europe, says: “Fitness is a key passion point for our consumers and we’re seeing SmartWear and smartphones play an increasingly important role in this space. Tough Mudder is a great opportunity for us to not only highlight the industry leading features of our devices, but to use SmartWear to its greatest potential and influence our personal wellbeing.”
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