Starburst aims to raise £200K for Teenage Cancer Trust
Monday March 9, 2015 at 7:05am
In a first for the chewy confectionery brand, Starburst is partnering with Teenage Cancer Trust to raise funds for the charity and awareness of the valuable work it does helping teenagers and young adults with cancer. Running across Starburst Original 45g sticks, Starburst Original 165g and 192g sharing bags & Starburst FaveReds 165g bags, the partnership will see a donation made to the charity for every promotional stick or sharing bag sold. A tagline, ‘Tear, Share and Care’, will appear on packaging. The promotional packs will be distributed from March 16 2015 until the end of May, with Starburst pledging a minimum £200,000 donation. All Starburst packs featured in the campaign will adopt a Teenage Cancer Trust promotional design, including the stamp ‘Help us raise a juicy sum for Teenage Cancer Trust’. Jenny Bull, corporate account manager at Teenage Cancer Trust, says: “Everyone at Teenage Cancer Trust is extremely excited about working in partnership with Starburst and we can’t wait to see the special limited edition packs flying off the shelves! We are incredibly grateful for the commitment Starburst is showing which will help us to support even more young people.” Tony Lorman, Wrigley European confections business unit director, comments: “This is a fantastic cause that we’re very proud to be supporting. British consumers love to get behind a good cause and we’re expecting to see great results; both in terms of sales and awareness for Teenage Cancer Trust.” Alongside the charity promotion, the Starburst ‘Land of Intensity’ advert will be returning to TV from April to May, as part of the brand’s multi-million pound investment for the year. The Starburst brand was launched in the UK by Mars in 1959 under the name Opal Fruits. It was renamed Starburst to bring it into line with international markets in 1998. After Mars bought the gum manufacturer Wrigley for $23bn in 2008 and made it its non-chocolate candy division, Mars transferred Starburst to Wrigley.