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Wickes for Business launches gift cards for staff reward

Tuesday March 31, 2015 at 11:07am
Wickes for Business has launched new gift cards which it is aiming at the corporate incentive and staff reward market. The home improvement and builders’ supplies chain says that employers can offer Wickes gift cards to help staff invest in and improve their homes. Gift cards can be preloaded by Wickes or instantly loaded by the client, making them an excellent addition to staff motivation programmes, reward and recognition schemes, customer incentive initiatives and employee benefits schemes. Natalie Vescia, B2B marketing & client relationship manager at Wickes, says: “From seasoned DIY-ers through to first-time buyers, the Wickes Gift Card has a truly wide appeal so businesses can be confident that offering this card to employees will be memorable and will generate a real impact. Our research shows that over half of the UK population carry out home improvement activities, and our new card gives staff access to products and tools to help them really invest in and improve their home environment. “ Vescia also points out that offering this type of reward also positions the employer as one that is considerate towards an employee’s life outside of work, and actively helps them to devote time to it. “In a period where the average pay increase is still well below the pre-recession average this is a great way to retain and reward staff.”
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