4kids Meatballs offers chance to win free Butlin’s family breaks
Monday April 13, 2015 at 2:19pm
Crosse & Blackwell’s 4Kids Meatballs brand, which features characters from Scooby-Doo on packaging, is set to partner with Butlin’s to launch a new on-pack promotion to further drive its growth within the category. The promotion will give shoppers the chance to win one of two family breaks to a Butlin’s resort of their choice and the chance to see Butlin’s famed Scooby-Doo stage show. Every pack will also contain a unique code which will give consumers an extra £20 off selected Butlin’s holidays. Chris Wright, Marketing Director at Crosse & Blackwell, says: “Our Butlin’s promotion will launch just in time for the start of the summer, so will engage parents and build shoppers’ interaction with the 4Kids brand.” To coincide with the new promotion, Crosse & Blackwell 4Kids has also rolled out brand new packaging featuring the 100% British Pork logo across all of its meatball products, proof of the brand’s commitment to sourcing British, high-quality ingredients. The promotional packs, under license with Warner Bros. consumer Products, will launch in store from May 2015. Full details of the promotion can be found at www.crosseandblackwell.co.uk/4kidscomp.