Brand & Deliver named CIM’s ‘Agency of the Year’
Wednesday April 29, 2015 at 1:07pm
IPM member Brand & Deliver has won the coveted ‘Agency of the Year’ award at the sixth annual CIM Marketing Excellence Awards, following an outstanding 12 months for the Shoreditch-based creative marketing agency. It also took home the Partner Marketing Award for bringing together Sony’s The Amazing Spider-Man 2 and Evian (Danone Waters) in the biggest film partnership ever seen. In 2013 and 2014, B&D created some of its most innovative campaigns to date, including an entirely new sub-brand for the Playboy empire with its Bunny Bootcamp initiative and the successful engagement of 38,000 concert goers in the experiential activation of Samsung’s European sponsorship of Robbie William’s stadium tour. The Samsung Robbie Williams stadium tour won Gold in the Innovation category at The IPM Awards 2014. The agency also launched a licensing department, winning licensing business from Warner Bros, Fox Consumer Products, Hasbro and HIT Entertainment. This success was reflected in turnover, which increased by 163% from £4.3m to £11.3m in the twelve-month period. Ben Gallop, CEO of Brand & Deliver, says: “We’ve created brand new global IP for one of the most recognised brands in the world, quadrupled industry-standard redemption rates and devised the biggest film partnership in history. All created by happier, more loyal and committed staff and an incredibly healthy upwards curve on the bottom line. We’ve had an amazing year and this is the ultimate recognition for every B&D-er who has helped revolutionise this agency over the last year.” The annual CIM Marketing Excellence Awards ceremony took place at London’s Grosvenor House Hotel on Monday April 27 2015.